Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated a life time to horse race in Latin America, and as you go along he has got witnessed a landscape that is ever-changing has needed constant alterations with regards to company priorities. Like racetracks within the united states of america and throughout the world, terms like branding and packaging and item distribution—unfamiliar to rushing somewhat significantly more than a decade ago—have end up being the focus that is primary South United states songs.
Rionda was raised within the sport as a result of their dad’s love for race and reproduction. Today, he could be effortlessly one of several planet’s race track executives that are busiest in the part as vice president of racing for Codere, an important international video gaming business situated in Madrid, Spain.
All of it began for Rionda being a 5-year-old as he would join their family members for the time of rushing at Hipodromo de las America in Mexico City, as well as other songs throughout Latin America. Their daddy, Ramon Rionda Sr., had been an effective breeder and owner whom competed during the level that is highest. Commitment into the sport has permitted the son become earnestly active in the evolution of a business that is completely new from their days as an admirer.
“we nevertheless love the horse racing—the pageantry, your competitors, the challenges—but the company model has brought in a footprint that is completely new” he stated. “Today, it is about developing a brand that is successful then packaging and circulating it correctly. Competition for the video video gaming and activity group of followers requires a more innovative approach being a practical company consideration.”
Codere has over 57,000 video video gaming devices global and it is an owner that is active supervisor of competition songs in Mexico, Uruguay, Panama, and Brazil.
Rionda is intimately mixed up in day-to-day challenges for the specific tracks, while additionally attempting to guide the growth that is overall of’s race division.
“I’ll admit I never expected being this active in the day-to-day operations of countless tracks, while additionally attempting to start to see the big photo in regards to development,” he stated during some slack from his travels to see a Codere procedure. “It is really challenging, but it is one thing i love doing. With numerous operations, you will find numerous problems that have to be addressed on a basis that is daily.
“Fortunately, we now have solid administration workers after all of our properties. I am allowed by them to attempt to concentrate on brand new possibilities and make an effort to be proactive for the reason that respect. I will be obligated to become more reactive and lose sight associated with main target, which will be growing the business. without them,”
The expansion of simulcasting and account deposit wagering, as an example, while the proven fact that Codere’s songs in Latin America all are categorized as the time that is same whilst the united states of america, creates a much greater opportunity for prospective development.
“All tracks—not simply within the U.S. or Latin America—are up against the task to develop their company by adopting the number of choices aided by the technology that is new. Your competition when it comes to video gaming and activity buck is genuine,” Rionda stated. “which means we must nevertheless keep our give attention to key consumer service—the patron—while that is on-track acknowledging the really challenging opportunities for sharing our signals and getting quality rushing through off-track wagering and simulcasting and ADWs. It is a fascinating mix that modifications just about every day.
“As a business, item circulation has transformed into the preferred outcome, therefore we feel we have to introduce the areas to Latin race. We feel it really is a secret that is well-kept the united states.”
With Latin breeders becoming alot more active during the horse product product sales in Kentucky, Florida and ny, and breeders that are prominent in major farm operations in Lexington and Ocala, Rionda is motivated by current growth and increased understanding.
“It really is my work to reveal our item to as numerous racing jurisdictions as you can, in addition to convenience using the time areas causes it to be more available and much more appealing,” he stated. “there is absolutely no concern it is an universe that is expanding therefore being aggressive in areas typical to your retail company additionally connect with horse race today.
Rionda recently made plans for the sign from Hipodromo de las Americas to be gotten via TwinSpires.com.
“that is an essential step that is first” he stated. “the rise when you look at the population that is hispanic the U.S. means our target demographics enhance substantially, meaning we are able to drive more prospective battle fans to ADWs additionally as simulcast parlors and competition songs through the U.S.
“Ideally, it turns into a win-win idea.”
A week that is normal Rionda is not even close to normal. While wanting to orchestrate the company potential from their workplace at Codere America headquarters in Buenos Aires, Argentina, their existence is obviously required at one of several songs. Which makes for an travel that is incredibly demanding, including occasions as he must travel to Mexico to fulfill with administration workers at Hipodromo de las Americas, or even Panama, where Hipodromo Presidente Remon is situated. He additionally represents Codere’s passions regarding the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.
In addition, Rionda provides their expertise as a support supply for Codere Brazil’s administration operations, which will be run by handling manager Andre Gelfi. A city of 2 million people about 200 miles from Sao Paulo, to other racing jurisdictions worldwide in another pioneering move for the gaming giant, Gelfi recently announced an exclusive joint agreement to send the racing signal from Jockey Club Parana, in Curitiba.
“for me, but many times it’s just necessary that I be on location if there are issues that require my personal attention,” Rionda explained like I said, we have very capable management personnel at all of our locations and that relieves a lot of pressure.
As a result of the travel needs, Rionda admits he has trained himself to fall asleep as much as possible in a somewhat reclined airplane chair or in an flight terminal. “It really is perhaps perhaps maybe not an adverse in my situation. It is the thing I should do to obtain the working work done. Thus I just take action,” he stated.
Rionda, whom talks four languages fluently, everyday lives in Buenos Aires, Argentina, together with his spouse, Jennifer, and child, Sophia.
Rionda and Codere together with federal federal government of Panama recently hosted the Clasico del Caribe, probably one of the most prestigious races for 3-year-olds in Latin America, for the 2nd right 12 months. Horses off their Latin nations compete yearly in the case. In 2010’s competition attracted 3-year-olds that are top Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition had been won by Diamante Negro, representing Mexico.
“The passion stays for horse racing in Latin nations,” he said. “the process now could be to look at how exactly we can collectively expand our perspectives through imaginative advertising and provided company objectives. We face the demands that are same industry synergy given that United States faces. It is as much as us to keep from the leading edge and european women at brightbrides.net locate a suitable way by utilizing the characteristics of Thoroughbred rushing aided by the technology that is new. The impact never ever stops to alter. for the reason that respect”